OK, Google, Tell Me About Birth Control: Sentiment Analysis of Anti- and Pro-Birth Control Headlines and Snippets
نویسندگان
چکیده
Drawing on Language Expectancy Theory and Extended Parallel Process Model, the study aims to explore difference between anti- pro-birth control information available online by comparing word usage, sentiments popularity of headlines snippets returned Google Search engine. Findings indicated that anti-birth entries used more emotional words, especially those communicating fear. Headlines with words positive emotions were popular Facebook. In than half cases, conflicting messages about benefits dangers birth control. The implications results this for digital practitioners, healthcare workers consumers health-related are discussed.
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ژورنال
عنوان ژورنال: Journal of Communication Technology
سال: 2021
ISSN: ['2694-3883']
DOI: https://doi.org/10.51548/joctec-2021-002